Big Brother hits Angola & Mozambique

Big Brother Xtremo

Angola and Mozambique: brothers of language, religion and culture. With a shared history as Portuguese colonies, these 2 countries shared the camera-filled Big Brother house to produce the most extreme season yet Big Brother Xtremo.

While a 24-hour show of this nature presents its own set of challenges over and above the usual television fare, the team at Don’t Look Down knows just how to approach a show like Big Brother with a truly 360 degree digital strategy to engage with the audience and enhance the television experience.

With a team of 10 Portuguese-speaking writers and video editors, DLD brought all of the stories and moments from the 18 housemates into the digital space, providing both a second screen experience as well as a way for viewers to catch up on all the best moments they may have missed.

Season 3 saw a drastic redesign of the Big Brother website using the latest trends to allow for a far superior user experience: www.jangomagic.tv/bigbrother.

Don’t Look Down’s unique 360 degree digital strategy saw Big Brother’s digital platforms show significant growth over the season with 800 000 unique website users. There were also substantial gains in social media follower metrics with 380 000 Facebook fans, 83 000 Twitter followers, 64 000 Instagram followers and 65 000 WeChat users.

Big Brother Xtremo’s digital success comes down to a dedicated team of professionals executing a well-planned strategy using the latest techniques, putting Don’t Look Down at the forefront of digital media strategy in the television industry.