DLD goes behind the scenes of Koekedoor

Koekedoor S2

An Afrikaans team of Don’t Look Down writers and video editors dedicated a few weeks to bringing fans of kykNET’s Koekedoor exclusive digital content.

Filming for the second season of this reality hit began in September 2015 and the DLD team traveled to the Winelands of the Western Cape to produce behind-the-scenes content.

Koekedoor, which returned for a brand new season on 14 April 2016 on DStv channel 144, saw ten amateur bakers strut their culinary stuff while stepping up the pace towards the end of the competition.

During the 13 weeks from the show’s opening episode to the finale on 7 July 2016 DLD prepared a host of digital content featuring news, highlights, exclusive interviews and recipes for kykNET’s website and kept the audience in the know on Facebook, Twitter, Instagram and WeChat.

DLD also produced weekly videos containing clues for the Goue Haan competition, which were promoted on-air.

Don’t Look Down’s efforts resulted in an increase of unique users (30% up from the previous season), that especially peaked in the finale.

Users spent more time viewing videos this season, and video views increased by 100%. Social engagement was very positive and digital promotion was well included in the episodes.

Visit kykNET’s website for content created and produced by Don’t Look Down for Koekedoor: http://kyknet.dstv.com/category/programme/koekedoor/