Idols SA: Big victories, bigger online numbers

Idols SA: Big victories, bigger onl

Photo: Unathi, Somizi and Randall, judges on the latest season of Idols SA The famously “unlucky” number thirteen’s the charm! Following a massively successful digital campaign for ...

Idols SA Season 12: Still Our Baby!

Idols SA Season 12: Still Our Baby!

For over a decade, the South African version of Idols has been one of the country’s biggest shows, always full of spice, scandal and above ...

Simultaneous Original Productions Online

Simultaneous Original Productions O

The 2014 year kicked off with many Original Productions from M-Net and Mzansi Magic taking to air and starting the Audition process. Survivor SA and ...

It starts! Idols is back for 2013

It starts! Idols is back for 2013

Following the phenomenal success of the last season of Idols South Africa, Idols has returned. Now in its ninth season, the search has begun for the ...

DLD Does Idols

DLD Does Idols

Idols South Africa Season 8 has arrived and for the eighth time Don't Look Down will handle the massive digital and social output of this ...

Idols’ Stunning Social Growth

Idols’ Stunning Social Growth

Don't Look Down's strategic approach to updating Idols Season VII's Facebook and Twitter properties has lead to impressive growth on both platforms - and some ...

Meet the Idols

Meet the Idols

As the seventh season of Idols hits top gear, Don't Look Down showcase the Top 16 contestants with video profiles.

Idols Online + Exclusive

Idols Online + Exclusive

Don’t Look Down is managing the online content for M-Net’s massive reality singing show, Idols - the seventh time it’s done so in the show’s illustrious, ...

Idols SA’s Seventh Stint

Idols SA’s Seventh Stint

Seven seasons in, Idols SA still boasts something fresh and funky, and this year it’s Unathi Msengana on the judging panel. With Mara Louw moving out, ...

Idols (Season VII)

Idols (Season VII)

Don’t Look Down is in the process of researching multiplatform converged content strategies for the 2011 season of the successful talent-scouting reality show format. This ...