M-Net Believe

This converged project, an augmented reality brand site for M-Net, is one of DLD’s final deliveries for 2010.  It was designed as a companion to the excellent 3D television and cinema commercials (http://www.ogilvy.co.za/our-work/mnet-believe-in-magic/) produced by Ogilvy for M-Net.  In this site, users are encouraged to help a jellyfish capture its magical glow by using a printed marker to direct its movement.