Partying Made Even More Social

The Vodacom Unlimited Festival is an unprecedented house music event taking place at Orlando Stadium on 1 April, and Don’t Look Down have been tasked with making the event – and the run-up to it – even more social, interactive and digitally savvy.

The first piece in DLD’s strategy was the creation (and subsequent management) of a multi-faceted, feature-packed Facebook Page for the event.

The beat-heavy hub consists of all the info about the event (including FAQs); biographies of all the DJs playing (which include major names like Louie Vega, Black Coffee, Culoe De Song, Ralf GUM and Rocco); a BandPage playlist featuring ten exclusive tracks from the artists appearing (which will be available for download to Vodacom subscribers on the day of the event); and a super YouTube playlist that’s effectively a DJ mix of stone-cold classics and contemporary killers from all the VU Festival spinners.

Leading up to the event, the DLD team will be conducting video interviews with the Festival DJs, introducing the uninitiated to these renowned record (and crowd!) manipulators and hyping the event even more – you’ll be able to see the interviews on these pages soon. The crew will also be shooting exclusive, behind-the-scenes footage at the event, chatting to the DJs, getting vox pops from the crowd and generally capturing the excitement of what’s going to be the wickedest party this side of winter.

DLD will also be adding some innovating interactive flourishes to the Festival. Using a cutting-edge new moderation tool, we’ll be harvesting MMSes sent by Vodacom subscribers at the event and broadcasting these pictures onto an impressive digital screen in the Orlando Stadium.

Simultaneously we’ll be sending out responses to anyone who submits an image with details on how they can access and download the above-mentioned exclusive tracks on their mobile for free, courtesy of Vodacom. The MMS images sent will also be simultaneously published to the wall of the event’s Facebook Page.

These aren’t the only interactive elements available to partygoers while they get down to the best grooves available on the globe: Don’t Look Down will also be grabbing messages off Twitter and MXiT, and playing these out to all in the stadium.

This will be not only the biggest house music event South Africa has seen, but probably the most interactive event too. Visit the official Facebook Page for details, follow the festival Twitter account and save that MMS number: 15888.