Vodacom Unlimited Goes National

Don’t Look Down is currently helping power Vodacom Unlimited’s drive into the deep house music sector with an array of digital initiatives that are providing all-over coverage and online promotion of a series of very cool events.

The Vodacom Unlimited Urban Beat House Afrika Metro FM tour follows on from the super-spectacular Vodacom Unlimited Festival at Orlando Stadium in April, where Vodacom’s new logo was revealed to the sounds of the likes of Liquideep and Little Louie Vega. The series of parties kicked off in Mamelodi on Friday 4 November and consists of eight gigs in an array of South Africa’s hottest venues – and an unmatched line-up of DJs.

These include House Afrika’s DJ Christos, Vinny Da Vinci, Tim White and DJ Stat3gy, Metro FM’s DJ Zeal (host of the station’s weekend house showcase, the Urban Beat), and incredible international talent like Ralf GUM, Rocco, Franck Roger, Low Deep T and Spiritchaser of “These Tears” fame – probably the biggest dance track of the year in SA.

The events take place across the country, from Polokwane to Port Elizabeth, until 3 February 2012 and include a very special 12-hour event at the amazing Moses Mabhida stadium of Freedom Day, December 16, at which a very special project helmed by super-producer Black Coffee will debut.

Titled Black Coffee’s AfricaRising, the project brings together Coffee’s sweetly solid house rhythms with the strings and horns of a 24-piece orchestra. Their two-hour slot at the concert-size event will also feature some of the vocalists who’ve graced Coffee tunes over the past few years, including Bucie and Black Moses.

So far Don’t Look Down has hyped these events on the Vodacom Unlimited Facebook and Twitter properties, putting together a strategic rollout plan for content that includes pre-event interviews with the major DJs concerned.

Don’t Look Down also has teams at all the events, updating Facebook and Twitter live and shooting vox-pops with the crowd and post-set interviews with the spinners in which Vodacom’s involvement with real house music is lauded.