It starts! Idols is back for 2013

Following the phenomenal success of the last season of Idols South Africa, Idols has returned.

Now in its ninth season, the search has begun for the next singing sensation and it starts with nation wide auditions in the country’s main centers: Cape Town, Durban and Johannesburg.

During this phase of this show, Don’t Look Down’s tactical approach, on behalf of its client, DSTV Online, encompasses website  updates (articles, promos and exclusive video), along with a build up on the social media accounts, Facebook and Twitter. DLD also handles Facebook page moderation.

During auditions the DLD team publishes live updates and shoots exclusive videos with Idols hopefuls; testing their singing talent, lyric knowledge, and gauging their sense of fashion.

This year, an Instagram account has been added to the Idols social media family to capture every behind-the-scene moment. You can find us at IdolsSA the next time you’re on your phone or tablet.

The show is set to air during the second half of the year on both M-Net and Mzansi Magic.