Idols SA: Big victories, bigger online numbers

dld, idols, idols sa, idols south africa

Photo: Unathi, Somizi and Randall, judges on the latest season of Idols SA

The famously “unlucky” number thirteen’s the charm!

Following a massively successful digital campaign for the 12th season of South Africa’s most beloved reality singing competition, Idols SA, Don’t Look Down Entertainment is leading the charge once again for season 13, with cutting-edge digital content to keep fans engaged across the shows many online platforms.

With over two million likes and follows swelling up Facebook, Twitter and Instagram, the brief is clearer than ever before; offer cutting-edge content to support the traditional TV model, grow the #IdolsSA community and continue to be the strong voice that leads the conversation. DLD? Always up for the challenge!

With a successful auditions tour that saw four celebrity laurels occupying the seat left empty by Gareth Cliff done and dusted – and Theatre Week building to a beautiful crescendo, we look forward to shattering more social media numbers out the ballpark, when the ‘Lives’ kick off and culminate in a spectacular finale at the end of November.

For behind-the-scenes content, comprehensive show coverage and exclusive interviews, check out Follow the conversation on social via @IdolsSA on Twitter and Instagram and Idols South Africa on Facebook.